Shop owners spend a lot of money on auto repair shop direct mail advertising to drive a person into your shop but it is just as important to deal with that customer right when they come in. Is your customer at the front of your mind? Do you have a sense of urgency to go over their… read more
Direct mail provider Mudlick Mail has formed a partnership with the Automotive Service Councils of California (ASCCA) to help ASCCA members gain new customers and grow their businesses. The ASCCA is the largest association of automotive service shop owners in California. Under the agreement, Mudlick Mail will serve as the preferred direct mail provider for… read more
Mudstock 2011 is coming! And this year promises to be bigger and better – starting with a fantastic new location – the Barnsley Gardens Resort in the beautiful north Georgia Mountains from September 27-29. Mudstock 2011 will feature an exciting program to strengthen your management expertise and a keynote address from racing legend Bill Elliott. Hear how Elliott made… read more
Almost daily, I speak to auto repair shop owners. Some of them seek out my advice and others I encounter as I search for locations to open new shops. And despite the differences in each of their individual situations, locations and backgrounds, without fail, all of them ask me the same question: “What is the magic bullet that will… read more
A few questions for you – Is your automotive repair shop clean and have an inviting look? Is speed of service a priority for your shop? Are your sales and servicepeople attentive and personable? If you answered no to any of those questions, then you might be alienating at least half of your customer base. Men may overlook a… read more
Previously I have discussed why I believe direct mail is the most effective advertising tool for shop owners. I am now going to provide some guidance to help you measure your automotive repair direct mail campaign efforts. Before you can evaluate your direct mail campaign, you need to establish your expectations regarding marketing. What is your focus? Is it solely increasing sales… read more
Have you ever heard us mention how important answering the telephone is to your auto repair shop direct mail campaigns? It is a vitally important role. How a customer is handled on the telephone is critical to your direct mail campaign and to your business. When answering the phone, think of yourself as a “Yes Company.”… read more
Each year auto repair shop owners from across the country will descend on tiny Kingston, GA to learn how to grow their business at the annual Mudstock training summit. The two-day event is presented by Mudlick Mail, a Powder Springs-based direct mail company serving the automotive repair and service industry. Mudlick Mail CEO Greg Sands hosts… read more
Repair shop advertising was once a lot easier than it is today. It was as simple as buying a large advertisement in the local Yellow Pages. Those directories were the best way for customers to locate an automobile repair shop when they needed their car repaired but about a decade ago, the environment began to change. Customers started turning to… read more
As a business owner, you need to be aware that consumer’s tastes and preferences are constantly changing, however most business owners do very little changing themselves. Most business owners stick to what they know as a false sense of security in an otherwise unfamiliar economic environment and they are slowly letting opportunities slip past them that could mean the… read more
