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Author Archives: SocialMedia

Planning Your Direct Mail Campaigns

Every successful endeavor reflects the strength of the plan behind the scenes.  Few things worth doing can be done without planning and preparation. Direct mail campaigns are no different in this respect.  Marketing flyers can have outstanding graphics and a … Continue reading

Avoid These Three Common Direct Mail Mistakes

Marketing certainly isn’t for the faint of heart, particularly direct mail marketing. There are always dangers around every corner that could cause your entire campaign to fail. Fortunately, taking a few steps at the outset, like consulting a professional direct … Continue reading

Personalize Your Direct Mail Campaigns For Best Results

When was the last time you got a hand addressed envelope in the mail? These days, we’re all on technology overload. From text messages to emails, we’re so digitized that a handwritten anything seems intensely personal. Perhaps that’s why so … Continue reading

Increasing Response Rates to Auto Direct Mail

If you’ve been creating direct mail campaigns for your garage or parts business for some time, you may be concerned that marketing flyers and postcards just are not worth it anymore. After all, there are hundreds of ways to digitally … Continue reading

Three Ways to Effectively Use Testimonials in Direct Mail

You’ve probably read them more often than you realize – “Thanks so much for a great product. It really solved my problem.” “I can’t tell you how much my life has changed since I found your product.” They’re testimonials, and … Continue reading

Traditonal Marketing Methods for Small Businesses

Today’s marketing methods for small businesses are as numerous as they are daunting. New opportunities abound in digital media, like video marketing, social media outreach, search and online local advertising. However, for many overworked small business owners, there are still … Continue reading

Tailored Direct Mail Marketing Programs

Business owners today face a multitude of challenges. From hiring employees to keeping a close eye on product/service quality, business owners must manage a wide range of practices to help grow their business. For some, that means relinquishing control of … Continue reading