FAQs

Getting started with Mudlick Mail is fast and simple. Simply complete the Free Market Analysis request form from the Home page, and one of our dedicated account managers will contact you. The account manager will walk you through our program to help you determine your marketing needs. From design to delivery, it’s that easy!

Request a Free Market Analysis

A market analysis consists of a demographic report and map that will show what types of customers are located in the areas surrounding your business. The process to get started is simple. Just describe your business, target customers, and goals to one of our dedicated account representatives, and we’ll do the rest. We pull the count reports to identify your target customers in your market area and analyze which customers will yield the highest return on your advertising campaign.

We understand the hassle of having to deal with multiple vendors, so we’ve made the process very simple and “Turn-key”. When you work with Mudlick Mail, we coordinate the artwork, carrier route selections, print, labeling, postage and trucking for all your direct mail. You deal with only one company – making the process incredibly easy and simple to get started. Our “Flat Fee” program offers one set cost per piece for your direct mail, unlike other companies that offer a price, and then add artist fees, list fees or set-up charges. At Mudlick Mail, we make it simple to price out. We offer a flat cost per piece, so you can easily figure out the cost of your mailing right from the beginning.

All of our customers are given a flat fee cost per piece, right from the start. There are no hidden charges or set-up fees, just upfront pricing and great customer service. We require proof approval, mailing approval and credit card processing approval via e-mail each month, so our customers retain complete control of the process.

• Any images, logos, or company information that you would like to be included in your ad.
• Submit changes / approvals to proofs before the deadline by logging into the customer dashboard.
• Review and approve your orders through your dedicated account representative.
• Provide up-to-date payment information to be charged at the time of print

At Mudlick Mail, we do not require a contract or fee to be involved in our program. We offer our clients the flexibility to participate in our direct mail program on a monthly basis.

We take pride in offering exceptional customer service. When you work with Mudlick Mail, you will work directly with the artist who is designing your ad piece. We understand the challenge of trying to run a business, so our artists will be available throughout the week to make any necessary changes at a time that is convenient for you. We will help you gather the items needed to complete your proof and guide you through the proof approval process.

A call tracking number is a local phone number for your area that is used to track the number of calls you received from your postcard. The tracking number forwards to your normal business line and the incoming calls are counted and recorded.  This can be a great tool for measuring response as well as a staff training tool.  Many of our customers use this as a management tool to make sure their staff is handling inbound calls from potential customers in accordance with their business processes.

• Standard carrier route direct mail services
• Custom list direct mail services
• Specialty shop custom direct mail services
• Free market analysis (includes demographic report and map)

There are three types of mailings that Mudlick Mail provides – Saturation, Database, and List. Each mailing has a different pricing structure associated with the type of data you are using as well as the areas you are mailing.

Saturation Mailing – This type is where you are mailing all of the residents within a specified zip code area. These specified areas are called “carrier routes” which is a smaller area within a zip code. All zip codes are made up of several different carrier routes. Mailing at the carrier route level allows for more accurate targeting of residents based on their location and demographic information. This type of mailing gets the lowest postage rates of the three types since you are mailing to the masses.

Database Mailing / Self- Provided Lists – This type is used if you already have a mailing list you would like to use. Some customers like to mail their current customer database from their point of sale system. We will extract your data from your system for you which will then be used to mail your postcards.

List Mailing  – This is the most targeted type of mailing. It can be used for business to business or business to consumer marketing. This type of mailing is typically used when you really need to dial in on a “niche” target audience. Once we identify what characterizes your best potential customer, we can pull a list to identify your market potential.  Market Potential is the number of qualified customers who reside within the area you pull the majority of your customers from. List costs may very if you require data that has additional costs associated with it or you require additional information with your list such as phone numbers or email addresses that you would like to use for other marketing efforts.

The initial amount to be mailed is based on the market analysis of your area. Once we analyze your market area, we will find the optimal number of pieces for you to mail that will give you the highest return on your mailing. Direct mail can be a highly effective marketing vehicle over time, so our clients are encouraged to focus on getting their program started as soon as possible.

As with any new marketing vehicle, the response your business gets will be based on a few factors – how many households you mail to, what your competitive situation is, how long you have been in your market area, what type of previous advertising you have done, and how effective your staff is in closing opportunities. For every month that you send a direct mail piece, your response will grow exponentially both from customers who have received your ad as well as from customers that were referred to you.