Some people may want to argue against marketing via direct mail. In the digital age that we live in, to some mail seems antiquated. Why send out postcards when you can go online and market? However, they forget the powerful impact a physical piece of mail can have. When something pops up on a social network site, people often ignore it, hide it, or dismiss it in some way. Ads are everywhere online – what makes them so special to look at?
The same can be said for television ads. Companies spend millions of dollars on Super Bowl advertisements because this is the time when people actually want to see an advertisement – but even then it’s not for the product, but for the entertainment! Mail, however, may seem like going against the grain of today’s advertising, but it can do wonders for your small business.
The Power of Postcards
Postcard marketing is one of the best methods of direct mail advertising because it delivers your message in a simple, straightforward way, and it is affordable for your business. Postcards are quick to catch a person’s eye when they pull their mail from their mailbox. The simple fact is that people like to get mail. Even if it isn’t a personal letter or from someone they know, getting some mail is more fun than opening your mailbox and finding it empty. At least with a postcard or two from a business they have something to look at.
Just the physical presence of a piece of mail is what gives direct mail advertising so much power. Television ads can be switched off, internet ads can be ignored, but a postcard from your business will be seen no matter what – even if it is just a fleeting glance. Even if the recipient doesn’t live there anymore, someone will get your card!
Get Set Up with Postcards
Mudlick Mail can get you comfortably set up with a postcard mailing program. We do the research for you so you can get the best results. We obtain the right information so we know who to send to that would be good for your business and your area. Small businesses benefit from direct mail marketing because it shows people that you are active, you are looking for customers, and that you are making an effort to reach out to people. You never know who might need a new dentist or who might be new to town and hoping to find a good car repair shop!