Direct mail can really help out your business, but it has to be done right. People need a reason to set your mail aside for potential use later rather than toss it into the recycle bin. With other mailings for you to contend with, it may initially seem impossible to get your information to beat out the rest of the clutter. However, when done well and done right you can get more notice and more customers.
So what can you do to entice people to hang onto your mail and contact you?
Always make sure that your message is simple and very clear about what you are selling or offering. You know what your product is – the recipient does not. So always come straight out and let them know what you have that they should be interested in. You can help boost interest by throwing in a free gift of some kind. People like free things and if they see a great big “FREE” on the information, they may give you a call.
When deciding on what to send out, opt for postcards. They are more affordable and also have a very high readership. Plus, the information is there in front of people to see right away. Other mailings that come in envelopes can easily be tossed out with ever even being opened.
Don’t fill up your mailings or postcards with too much text or other clutter. You want people to see your message right away without having to go through a lot to get it. This goes hand in hand with being clear about what you are offering, how much it might cost, and what they get out of it. They may also want to reference specific information when they contact you and if it is easy to see they are more likely to hang onto your mailing.
Now that you know how to make your mail stand out, it’s time to get in touch with prospective clients. Get going with Mudlick Mail and discover how amazing a direct mail marketing campaign can be.