What It Is
Shared Mail is a low cost, print distribution media that delivers multiple clients’ advertising messages directly into the hands of the consumer. We help you identify your highest-value customers, then diversify and broaden your existing customer base by locating consumers who fit your key customer profiles. This targeting helps you increase the impact of your advertising dollars.
Research has shown that 39% of consumers make one or more purchases from the shared mail package weekly*; and a high readership of 79% of customers read or scan advertising mail sent to their household according to the 2008 USPS “Household Diary Study.”
* Based on 12,218 consumer responses in a 2009 “Advertising and Response Tracking Study” by TNS Custom Studies, NFO Workgroup
How It Works
After we work together to define your core audience, we help you tailor and refine your message to reach those specific consumer groups. Our extensive research capabilities and wealth of demographic data allow us to target consumers by factors as varied as age, ethnicity, purchasing power, population density, shopping patterns, and even brand loyalty.
By using demographics, purchasing potential and lifestyle/behavioral patterns, you can be assured of precision targeting. This type of data-driven marketing identifies high value customers and their look-alikes at the sub-zip code level, thereby helping you leverage our expansive database to select only those households most likely to respond.
Consumer Data Sets Ensure Precision Targeting
Demographics
- Use when you want to see WHO your target consumer looks like
- Source: Claritas – Census based
- Examples: Age, Income, Household size, Ethnicity, Education, Owner vs Renter
Purchasing Potential
- Use when you want to see estimated spending for your category of business
- Source: Claritas – Consumer Expenditure Survey
- Examples: Furniture, Lawn and Garden, Auto Services, Grocery, Electronics
Lifestyle/Behavioral
- Use it to describe household behaviors or lifestyles, such as hobbies
- Source: Valassis, Claritas, Equifax, Experian, and others
- Examples: Fitness, Gambling, Credit Scores, Lifestyle clusters, Consumer behaviors
Shared Mail Delivers Your Message to Your Best Customers
Specific Benefits
- You can realize the highest possible return on your advertising investment by using our multiple geographic targeting levels to optimize efficiency and minimize waste.
- Distributed in package with other top advertisers which drives consumer engagement.
- Unparalleled Reach: A coast-to-coast network that regularly reaches 9 out of 10 American homes.
- Your potential audience can be broken into zip code and sub-zip code level, which actually reveals more diversity in household data and can maximize results.
- Receiving multiple coupons is highly valued by cost-conscious consumers.