What It Is
Variable data cards allow you to personalize each mailing to each customer which increases your response rate by up to 44%. By changing your offer or message on a house-by-house basis, your customers feel you have developed an offer that meets their needs.
How It Works
Personalization of information on the cards allows you to change the name, content, images, message and offer based on the customer’s buying behavior, household size, interests, ages and life events. For example, you may send an offer on the customer’s birthday or know they have children and that preparing for summer vacation is a family priority.
You are able to reach “potentials” for pennies with a 2-3 day delivery window, ultra personal variability and an easy and simplified solo mail process. With four postcard options available, you are able to target
market using our rooftop data. Your messages are delivered to a zip code yet customized to a household.
Four Postcard Options
Customization Through Variables
Whether you want to target a current customer or a lapsed customer or incomes at a certain level, the message can be changed based on very specific criteria.
Specific Benefits
- Customizing your message helps you build customer loyalty.
- You send relevant offers because you know their shopping and service habits.
- You have several personalizing options.
- Your shop has access to data on over 60 million households in most major DMAs.
- It’s measurable; you can track responses by address and capture data via bar codes or QR codes.
- An affordable way to advertise, it’s a visible, customized mail at a saturation price.
